Wednesday, March 06, 2013
New general manager of iRobot Home Robots
iRobot has announced that Christian Cerda has joined the company to lead its home robot business unit. He will report directly to Jeff Beck, iRobot’s chief operating officer. Cerda served as General Manager of the Home Depot at Whirlpool Corporation, where he held a number of roles across their global footprint and was responsible for sales, marketing, brand communications, product development and operations. Prior to Whirlpool, Cerda held senior roles at The Boston Consulting Group and Procter and Gamble. Cerda holds a B.S. in Computer Engineering from Universidad Simon Bolivar and an MBA from the Northwestern University Kellogg Graduate School of Management.