|Credit: iRobot, Scooba 230|
iRobot estimates the annual value of the global market of vacuum cleaners (>$200 USD retail prices) to $5,75 billion. The global market share of robotic vacuums is 12% ($M 680) and of that iRobot accounts for 10% ($M 551). iRobots market share in the US and Canada is estimated to 8% of $1,75 billion market, while other Robotic vacuums account for 3%. The EMEA market is valued $2,1 billion and iRobot's market share to 13%, other robotics vacuums account for 8%. At the $1,7 billion Asia Pacific market iRobot has a market share of 8% and other robotics vacuums 4%. At the $200 million Latin America market iRobot has a market share of 1%.
Strong Growth for Home Robots
iRobot expects strong growth in 2012 for home robots that will account for 75% ov total revenue in the range $M 465-485. The company is targeting well-defined customers such as the 500 million modern professionals aged 25-54, who are technology savvy, clean their home >twice/week and have a cat or dog at home. iRobot is driving home robot growth in 2012 with the new Scooba 230 floor washing robot and the Roomba 700 vacuum cleaning robot.