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Saturday, May 26, 2012

Heartland Robotics: Channel Marketing Manager Wanted

Boston based Heartland Robotics, prepearing the release of its revolutionary manufacturing robots in 2013, announced via LinkedIn the job of a Channel Marketing Manager (CMM). According to the job description the new manager will lead targeted programs, collateral, awareness/PR, and lead generation support for US Distributors. The CMM will create and execute Distributor training, including product and value proposition, create and manage MDF and/or Co-op program to increase channel sell-through, create collateral that persuasively communicates Heartland messages while meeting the needs of individual Distributors: video and print collateral (including writing, photography, and graphic design). Other tasks will be to contribute to social media and blogging programs in support of Distributors, work with Distributors to support their tradeshow presence, create, measure, and track marketing metrics for each Distributor and create and execute Heartland Distributor Conferences and Newsletters.
Qualifications
  • 5+ years experience as B2B Channel Marketing professional, with a demonstrated track record of successfully executing the responsibilities listed above in both individual contributor and managerial roles
  • Passionate about persuasive communication, both written and oral
  • BA/BS degree
  • Experience with CRM is required; experience with marketing automation tools a plus
  • Experience in the manufacturing automation or motion control industries a plus
  • B2B social media experience a plus
11 people have applied according to LinkedIn. More jobs at Heartland Robotics can be found here

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