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Monday, November 28, 2011

Japanese Robots like Denmark

Japanese Panasonic and the Danish CareLab at DTI Centre for Robot Technology in Odense have recently presented the latest version of Panasonic's robotics bed, designed for people who have limited mobility and need an extra level of independence. Panasonic has collaborated with Danish robotexperts to optimize the usability of this innovative robotic device. The expertise of the Danish experts has helped Panasonic to get access to professional environments in nursing homes, in hospitals, in municipals and research institutes in Denmark, and to get better insight in real user needs and technical requirements. This gives Panasonic a competitive advantage to reduce time to market and Denmark access to state-of-the-art robotics in real case environments. 

Denmark the ideal test market for robots

Earlier this year Japanese robot producer tmsuk inaugurates a new Danish R&D company to strengthen its global position by developing and testing new robotic products in the progressive, Danish health sector. According to tmsuk CEO Yoichi Takamoto Denmark is ideal for user driven development and testing of prototypes due to entrepreneurial and open mindset that dominates the entire Danish society. The swift adaptation of new technology on all levels is very important in robotics business, as are the smooth procedures for obtaining public safety certificates like CE marking. Moreover the public sector in Denmark supports research and development by engaging in public-private partnerships and giving financial support to promising innovative projects.
The first project tmsuk is planning to start in Denmark is to carry out social testing of the care robot Roberior. Originally launched in 2005 as a home security robot with digital camera, infrared sensors and videophone capability to notify the user of home intruders, now the intention with Roberior is to increase the feeling of security for elderly by assuring that they can easily and at any time get in touch with care takers or family. For that purpose, tmsuk will first study the users’ needs, lifestyle and challenges in operating the first prototype, and will then use this knowledge to improve the design and functionality. A new prototype will eventually be tested in senior citizens’ private homes and in nursing homes. Tmsuk expects to have a final version of Roberior ready for mass production by the end of 2012.

Robotland Denmark
In the last years Denmark has been promoted successfully in Japan as the ideal "Robotland"  "a small, highly integrated and homogenous society, with consumers who are quick at adapting new technologies also contributes to making Denmark the world’s best test market." The Danish robotics industry is described as user driven and very innovative in terms of the implementation of robot solutions for complex processes. Additionally, Danish users and decision makers in all sectors are very open to new technology, making Denmark a unique location for testing next generation technologies.
One-stop shop certification

Japanese companies are attracted by easy approval procedure and a ‘one-stop shop’ at the Danish DGMNB certifying authorities concerning welfare technology. The Danish medical authorities are the fastest in the EU to CE approve medical products. And more importantly, the Danish medical market is publicly regulated with equal access for all approved players, presenting foreign companies a great chance to access the market.

Open minded Denmark has attracted world leading Japanese care robotics companies such as Intelligent-system (Paro) and exoskeleton developer Cyberdyne

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