|Gartner Hype Cycles 2011|
What`s next on the GHC graph is the "Death valley", when the interest wanes as experiments and implementations fail to deliver. Gartner calls it "Trough of Disillusionment", when producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters. This cycle phase might be the most critical before the benefit of the technology for customers start to crystallize and become more widely understood and the race to the Slope of Enlightenment begins. Now second- and third-generation products appear from technology providers and more enterprises fund pilots, while conservative companies remain cautious. In the last cycle phase, the Plateau of Productivity, mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
Here are some examples from the domestic robot death valley: Trilobite/Electrolux (1999-2010), Furby/Tiger (1998-2000/2005-2007), i-Cybie/Silverlit Electronics (2000-2005), Aibo/Sony (1999-2006), QRIO/Sony (2006), Pleo/Ugobe (2006-2009), Wakamaru/Mishubishi (2005-2007).
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