Wednesday, April 21, 2010
Robot Land - Total Brand Development
Incheon Robot Land Company Limited has awarded Pico Far East Holdings Limited, based in Hong Kong, a global Total Brand Activation Company, a contract for the development of the world’s first-of-its-kind robot theme park -- ‘Robot Land’.
Pico, incorporated in the Cayman Islands, is specialized in exhibition and event as well as other distinct businesses including museum, theme park, interior, brand signage, conferences and show management, as well as exhibition hall management. The Group employs some 2,400 people with an international production and sales network covering 31 major cities worldwide.
Incheon Robot Land, when completed, will be the world’s first robot theme park with exhibition halls, robot experience halls, learning facilities and entertainment facilities. Pico is appointed as the sole creative director and project manager for the whole schematic design of Robot Land. It is expected that the contract will be completed in the financial year of 2010 while the first phase construction has already commenced. The park is planned to open in 2013.