Robotland Bookstore

Monday, February 16, 2009

Robot Horror or Salvation 2018?

Hollywood continues producing spectacular, post-apocalyptic robot horror movies and reinforces the Western image of robots as animies and mankind threatening machines. In May 2009 Warner Bros Pictures will release Terminator Salvation: The Future Begins. The film, set in 2018, focuses on the war between humanity and Skynet. Directed by Joseph McGinty Nichol (McG), it is the fourth Terminator film and stars Christian Bale as John Connor and Sam Worthington as the Terminator Marcus Wright.

Despite the dystopian robot war theme WBP marketing people have launched a viral marketing campaign at Skynet Research promising "Robots are the Future". Skynet Research calls for robot designs and is offering a "new line of consumer grade robotic module free of charge and before it is even available in stores!" The video below shows a Japanese user with a Enhanced Model 101 robot at their home.

Confusing message to promote robotics as future technology that in the movie may lead to the possible annihilation of mankind. Even more confusing to mix pro-robot japanese girl with western macho-meka-destro-dystropian robot. What a postmodern high-tech movie low marketing intelligent mess.
For real robot salvation please take a look at assistant robot Twenty One.

No comments: